FIA Shanghai 2026 witnessed strong engagement from ANZ dietary supplement buyers, marking a clear shift in sourcing priorities. Price sensitivity has eased, while regulatory readiness and batch consistency have become core evaluation criteria.

Fermented amino acids and chelated minerals remain mainstream bulk ingredients. Meanwhile, high-purity vegan PS has gained solid traction among Oceania clients. Buyers focused heavily on TGA-compliant COAs, Halal certification, and verified stability data required for local registration.

Chinese ingredient suppliers are evolving beyond basic product supply. They now deliver pre-shipment regulatory support, helping ANZ brands streamline TGA filing and meet stringent market standards. The expo further strengthens long-term technical cooperation between domestic manufacturers and Oceania nutraceutical markets.